Drip
Milk Concoctions
Drip is an on-the-go real fruit smoothie, promoting a healthy lifestyle for young people. An alternative to artificially flavoured milks.
The intention behind the design was to attract a younger audience (high school students), and to encourage them to consume more calcium and turn them away from caffeinated drinks for energy.
Logo
Type manipulation was used to achieve an original logotype that encapsulates the fun and playful energy of the brand.